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Driving Leads From Mobile Marketing - Things To Know

Industry Trends For 2017

Digital marketing is an integral part of almost any business success, and to stay in front of your competition you’ll have to keep up with the ongoing industry changes. Nowadays, with the growing popularity of smartphones, there is no better way of improving your online marketing efforts than focusing them on mobile users.

An average consumer is described as someone who is constantly in a hurry, and on the lookout for quick, instant solution to our everyday problems and requirements. As a result, mobile has completely revolutionized business and represents the future of digital marketing.


Numbers never lie


According to eMarketer, in 2018, over half of mobile phone users will have smartphones worldwide, what amounts to over 2.56 billion people. This gradual change in users’ behavior has opened up a number of new opportunities for marketing experts, forcing them to become more mobile-centric.

In 2016, global mobile internet ad spending has surpassed $100 billion, meaning a significant number of marketers has already discovered the benefits that come with mobile marketing. Namely, to keep up with your competitors, you too will have to focus your efforts around mobile device users and to design the best possible marketing strategy for business success, follow the advice we have listed for you below.


1. Optimize your website for mobile devices


Taking into consideration the fact that 51% of website traffic comes from mobile devices (in comparison to desktop – 41%), it is evident that users are more likely to open your website on their smartphones or tablets.  For this reason, ensure your website is mobile-friendly, meaning you will have to opt for a responsive web design and optimize your content to fit smaller screen sizes. When creating content for mobile users, you don’t have the luxury of the widescreen, which means your headlines and paragraphs will have to be shorter, to the point, and more effective. Furthermore, whenever possible, illustrate your point with an appealing visual instead of a piece of text, just ensure the image is compressed and loads fast.


2. Go local


Today’s internet users are always on the go, in a rush, and in need of instant answers to their queries. When looking for product or services, they will search for local solutions, so you need to get your business on a local map. Google makes it simple with its handy Google My Business service, but we will mention some of the basics, as well. To optimize your website for local searches, ensure you have the following information: name of the business, address, phone number and directions from popular intersections.


3. Use SMS marketing


Almost 60% of smartphone users check their phones every 60 minutes. In order to build engagement and increase conversion rates on your already established mobile marketing campaigns, you will have to find a way to get into users’ inboxes. It represents one of the most effective ways to steer clear of the noise and get a positive ROI.

Many are those who believe SMS marketing comes with a multitude of unnecessary rules and regulations when it is actually just well-structured to protect the users, and marketers alike. These regulations deter spamming via text messaging, and if crafted properly, your text messages will reach your audience. If you’re only getting started, you can opt for EZtexting which will help you setup your first campaign and see how this particular strategy works for you.

What makes SMS marketing so appealing to marketers is the fact that it is a trackable platform, as you get the information on who opens your messages and how many users actually click on the link you provide. It is fast, sends your target customers instant information, allowing you to set up a campaign and enjoy hundreds of clicks in less than 5 minutes. Finally, it gives your marketing efforts a personal touch.


4. Make it personal


Keyword stuffing and over-optimization of anchor text are the worst SEO mistakes marketers make, as they completely disregard users and their needs. Instead, provide people with informative content which will give them much-needed value. According to web development experts from Sydney, you should identify their individual needs and tailor your message to provide answers. You can also share your story with them, as they trigger an emotional reaction and encourage users to relate to your campaign and interact with it.


5. Create QR codes


To take your mobile marketing campaign to a higher level, take advantage of quick response (QR) codes, which store an abundance of data and can be transmitted quickly, what makes them ideal for mobile users. For beginners, Kaywa is maybe the simplest QR codes generator.




Although we are witnessing a growing popularity in the use of mobile devices, under no circumstances should you completely neglect the PC users. While mobile marketing should be your main objective, you still have to optimize for desktop internet searchers.

A well-established mobile marketing campaign enables you to reach your prospects anytime, anywhere. As a result, with sky-high open and CTR rates, all your efforts are likely to have a positive outcome. You can directly participate in your customers’ journey, and by being present in some of the micro-moments, streamlining their mobile experience and communicating via text messages, you are bound to reap the benefits of a cleverly thought out mobile marketing strategy. 

More Stories By Sam Cyrus

Three-time entrepreneur, CEO and co-founder of Green Web Marketing, a Digital Marketing agency from Australia.