Conversation Marketing: The Conversation is the Thing

Christine Fife

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Claim Ownership of Your Words

“If you build it, he will come,” only worked for Kevin Costner. This is real business life, not the movies. You can’t simply create a blog—or any other online content—and expect that people will come to read it. You need to proactively invite visitors and be listed on free and/or paid-for directories.
In the old days (good or not) people found businesses by “letting their fingers do the walking”. If you’re younger than 30 you might not even know what company used this tag line. It was The Yellow Pages and they weren’t online, either. It was a giant book that you flipped through to find a particular type of business. Now your fingers do the typing, and very often that simply means you type in some words in a search engine and start browsing. But if you leave everything up to a search engine, you better have really great Search Engine Optimization. Honestly, though, you should put more effort into it.

Today I’ve submitted this blog to It’s been on my todo list for ever! And today is the day!!! So here is my claim token, Technorati! 2P67JXBS4DF8. Most free and paid-for blog directory services require that you put some type of code, or in this case, a claim token within a post, so that their machines can see that the blog you’re claiming is really controlled by you. For more details on claiming a blog on Technorati, click here.

There are many different blog directory services and depending on what you use to host and publish your blog, there may be submissions to some directories built in. If you use Twitter, be sure to also post your account on Twitter Directories. Here are a few free directories for both blogs and Twitter:

Blog Directories Twitter Directories
Technorati WeFollow
Blog Toplist Twellow
Top Blog Area Just Tweet It
Bloggapedia Tweet Find

Another important task in claiming ownership of your words is making sure your SEO is the best it can be. Look into website listings and directories that might be appropriate for your business. And definitely, everywhere you have an online account that is related to your business, fill out your profile. Make it easy for people to know who you are, what company you are with and what you do for them. Anonymous posting is something you should only do if the content in question is, well, questionable!

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More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.