Conversation Marketing: The Conversation is the Thing

Christine Fife

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Where did 2010 go?

Wow. I posted in November and suddenly it’s mid-January 2011! Where did the end of 2010 go?

I supposed, like much of the country, I got too busy with holiday parties, family gatherings and general slacking off to come up with anything interesting to write about. That ends now!

In 2011 I’ll be exploring more than just marketing topics. I’ll be branching out to include philosophical ideas on more general business topics, as well as some thoughts and ideas about individual participation in communities, society and social norms (and taboos) and interpersonal and group communications and interactions.

Best wishes to everyone for a wonderful 2011 and I hope to see you here often!

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More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.