Conversation Marketing: The Conversation is the Thing

Christine Fife

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Who Influences Your Marketing

As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These individuals may have a lot of experience, but they aren’t working on your business or product. You need to apply ideas from these individuals to your own company’s situation.

If you’re looking for some great thought-leaders in marketing and social media check out this list below. Read their blog and the comments others make. Follow them on Twitter and attend meetups and conferences where they’ll be speaking. Many of them have terrific books available. For more details on these individuals and some others, check out the list on my personal website.

For quick and easy adding of these people to your “follow” lists, check out my Google RSS folder for Influencers and two lists from Twitter: Marketing Influencers and for a great list of many more individuals who I follow and participate with in the greater Marketing Conversation check out the marketing-conversation list.

Andrew Lark
Andy Beal
Andy Sernovitz
Augie Ray
Jacob Morgan
JD Lasica
Mitch Joel
Blake Cahill
Brian Solis
Chris Brogan
David Meerman Scott
Jeremiah Owyang
John Jantsch
Lee Odden
Seth Godin
Shiv Singh
Tara Hunt
Valeria Maltoni

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More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.