Conversation Marketing: The Conversation is the Thing

Christine Fife

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Who Influences Your Marketing

As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These individuals may have a lot of experience, but they aren’t working on your business or product. You need to apply ideas from these individuals to your own company’s situation.

If you’re looking for some great thought-leaders in marketing and social media check out this list below. Read their blog and the comments others make. Follow them on Twitter and attend meetups and conferences where they’ll be speaking. Many of them have terrific books available. For more details on these individuals and some others, check out the list on my personal website.

For quick and easy adding of these people to your “follow” lists, check out my Google RSS folder for Influencers and two lists from Twitter: Marketing Influencers and for a great list of many more individuals who I follow and participate with in the greater Marketing Conversation check out the marketing-conversation list.

Andrew Lark http://andylark.blogs.com/andylark/
Andy Beal http://www.marketingpilgrim.com
Andy Sernovitz  http://www.damniwish.com
Augie Ray   http://blogs.forrester.com/augie_ray
Jacob Morgan   http://www.jmorganmarketing.com
JD Lasica   http://www.socialmedia.biz
Mitch Joel  http://www.twistimage.com/
Blake Cahill   http://blog.visibletechnologies.com
Brian Solis   http://www.briansolis.com
Chris Brogan     http://www.chrisbrogan.com
David Meerman Scott    http://www.webinknow.com/
Jeremiah Owyang  http://www.web-strategist.com/blog
John Jantsch    http://www.ducttapemarketing.com/blog
Lee Odden     http://www.toprankblog.com
Seth Godin     http://sethgodin.typepad.com/seths_blog/
Shiv Singh     http://www.goingsocialnow.com/
Tara Hunt      http://www.horsepigcow.com
Valeria Maltoni     http://www.conversationagent.com/

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More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.