Conversation Marketing: The Conversation is the Thing

Christine Fife

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Build An Online Profile for Your Career

To get noticed today, as a company with a product or as an individual in your career, you need to Connect, Participate and Engage in the right places; with the right people, in the most appropriate ways. Building an online profile is a great way to start. It allows you to connect with other professionals in your field and industry, allows you to be found by hiring managers and recruiters and gives your traditional resume a digital presence. It’s ongoing “self-promotion” or “self-marketing” rather than just worrying about updating your resume when you find you need to look for a new job.

79% of US hiring managers & recruiters look for information about job applicants online.*

*Microsoft commissioned research, December 2009.

An online profile also allows you to communicate and engage with the people who can help move your career forward. It will also allow you to discover interesting career growth ideas and bring opportunities to you. A an online profile, as referred to here, is more than just one profile on one website or social network. An affective online profile is:

  • Multi-Locational
  • Interconnected Locational Accounts
  • Static and Dynamic Locations
  • Free and Paid-for Locations

All Linked Locations/Accounts = 1 Online Profile

Watch the following presentation to learn more about building an online profile.

Request a free consultation for help building your online profile and marketing yourself to make your career happen!

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More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.