Conversation Marketing: The Conversation is the Thing

Christine Fife

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Latest Blogs from Christine Fife
I’m always preaching to businesses to keep in mind the 5 keys of true participation when they are looking at getting into the social media/Web 2.0 options to expand their company reach and product awareness. Listening Speaking Caring Sharing Building relationships Lately, I&#...
The definition I like best for the word “conversation” comes from Dictionary.com: “Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.” But notice that the dictionary hasn...
Social media isn’t just for the Fortune 500 world, but it isn’t a just a simple, free, easy 1-2-3 proposition, either. In fact, as major corporations build out their social media strategies to expand their place in the market conversation, increase market share, differentia...
We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individ...
Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social ...
A few months ago I purchased Giants tickets through MLB.com to take my mom, nephew and boyfriend to a game. It was the first time I’d personally purchased tickets to a Giants game, so understandable that I would now be on their email list. Right away I started receiving emails from MLB...
To date, this blog series on what it means to participate in the market conversation has covered Listening, Speaking and Caring. We’ve now gotten to the 4th of the 5 most important objectives in a conversation marketing strategy: Sharing. This one is simple: share your experience...
Companies provide products and services to consumers who want or need them, right? So what difference does it make if the companies actually care about the needs and wants of their customers, so long as they keep buying their products? It makes a big difference if you want to keep cust...
The first amendment to the United States Constitution empowers the people of this country to freely say anything they want (unless it will cause a stampede, of course). Over the years marketers took this to heart and companies haven’t stopped talking at us since. But, just becaus...
What did you say? I didn’t hear you, I was too busy talking, in fact, you’re lucky I realized you were saying anything at all. All too often, this is how companies have treated their customers, prospects, Influencers and everyone else with a stake/interest in their market s...
More and more companies are realizing they need to engage with their customers, prospects, influencers and everyone else who has a stake in the market conversation, but what does it mean to engage or participate? True participation in the market conversation is much more than just talk...
Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on...
“That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it is indeed about getting customers to influence each other to make positive purchasing and brand affinity decisions. That the core philoso...
Well said, Seth! I want to go a step further and challenge marketing and sales professionals to eat their own marketing dog food. Every time you and your company make a decision to post ads, email prospects/customers, send newsletters, cold call, email unsolicited sales pitches, flat o...
Over the past couple of months, we at Idiom Strategies have pitched a string of proposals to companies who stated they had an interest in doing something different and wanted to know if they should “get into social media”. When we initially met with these companies and explained ou...
While reworking our company presentation I’ve been thinking of all the different “types” of marketing. And this morning I read through a new piece by Laura Ramos at Forrester, B2B Marketers: Tap Into Social Networking Sites to Energize Community Marketing. Then I read...
Yep, you read that correctly. This is a contest to win a Conversation Marketing plan valued at $25,000! The biggest challenge facing start-up companies is generating awareness for new products or services. Traditional advertising and marketing activities are costly and showing serious ...
Wow, what a week. I think I have summer fever. The weather here in San Francisco has really sucked and I’m feeling the need for a vacation! But before I run off to find a beach somewhere… We wanted to share a new conversation marketing eBooklet with you. Conversation is the...
I recently posted a discussion topic on a couple of marketing-focused groups on LinkedIn. It was suggested that I post the info on the blog so that it could be more easily shared with others who might not be on LinkedIn (but I invite you to join in the Idiomatic: Conversation Marketing...
The rise of reality TV shows over the past decade has continued to draw a steady stream of viewers, yet today, people seem to recognize that reality TV isn’t really all that real. The fact that the camera is there and the participants know it, has an impact on how they act. Shows need ...
Ah, we finally found our funny bone. Conversation Marketing video series takes a new turn. Watch for future videos. A Duck, a Dog and a Donkey walk into a bar… Conversation Marketing: Dog Explains
Fight Club & the 8 Rules of Conversation Marketing. How is Conversation Marketing similar to Tyler Durden's '8 Rules of Fight Club'? Find out here...
The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives. Yes. Smart marketers will find a way. It&...
We all have put our foot in our mouth at one time or another. We all have had conversations in the past that we choose to not share. Our views have likely changed or evolved over the years. People change. So when my colleague Christine recently wrote about how to correct conversation ...
We’re doing a series of Conversation Marketing videos and this is the first one. We think there is a paradigm shift  happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and t...
(Please Note: Our comment system broke! We are working to restore it, but if you don’t see your comment listed, please understand that we are aware and trying to fix the problem. Cheers) My Idiom Strategies partners and I have been working our way through the long list of social ...
One of my new favorite daily activities is to read through the comment spam folder for this blog. Not that I find smam (social media spam) funny, in fact, I find it totally annoying. But the Irony of receiving smam on this blog is that the point of this conversation marketing blog is t...