Christine Fife

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why haven’t the social network companies figured out how to monetize better? and 2) The use of social networks by companies to create positive externalities for consumers and influence network members may have in choosing to pass along a stimulus created by a company that will increase purchases (or other actions) for that company. Here’s a bit from the article that will shed some light: Evolutionary graph theory provides a quantitative language ... (more)

Conversing with Customers vs. Writing Right to Them

What the heck does this post title mean, is probably what you’re asking yourself, right? Well, my intention for this post is to raise the topic of being “conversational” in your communications with customers and prospects vs. writing perfect, grammatically correct informational conveyances. For that information, I recommend a few writing classes with text books on proper grammar. This p... (more)

How To Measure Your Company’s Social Media Presence

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics Guru Marshall Sponder takes you through social media measurement tools and he... (more)

Finding Your Voice to Join the Conversation

While reworking our company presentation I’ve been thinking of all the different “types” of marketing. And this morning I read through a new piece by Laura Ramos at Forrester, B2B Marketers: Tap Into Social Networking Sites to Energize Community Marketing. Then I read Seth Godin’s blog today, Find Your Voice, and something clicked. As a marketing graduate student I recall studying the ma... (more)

Sponsored Conversations: Just as “Unreal” as “Reality” TV

The rise of reality TV shows over the past decade has continued to draw a steady stream of viewers, yet today, people seem to recognize that reality TV isn’t really all that real. The fact that the camera is there and the participants know it, has an impact on how they act. Shows need to fit into their allotted time slots, so a lot of editing alters the reality of the situations that are... (more)